Joyna Mukherjee is a director known for her powerful work in the fashion, lifestyle, and beauty space. With an eye for detail and a deep understanding of storytelling, Joyna crafts visuals that are as thoughtful as they are striking — always rich in texture, emotion, and purpose. Her aesthetic is bold yet elegant, often centered around themes of strength, femininity, and empowerment.

As a filmmaker, Joyna brings a unique sensitivity to her work, celebrating women in all their complexity — with authenticity, grace, and a touch of poetic realism. Her ability to capture leading women with both honesty and sophistication has made her a trusted collaborator for top brands and celebrities alike.

Over the years, she has helmed campaigns for iconic names like Schwarzkopf, Philips, Streax, Nykaa and brought compelling digital narratives to life for platforms like RJU Skincare and ICICI Bank’s #SheBanksOnHerself campaign.

Joyna’s work stands out not just for its visual beauty, but for its intention — using the medium of film to elevate stories that inspire, empower, and connect. With every project, she continues to evolve her craft, leaving an indelible mark on the advertising and content landscape.