With an almost devout passion for the cinematic arts, Prithvi's tryst with film - making began in early 2011, when he opened Native Films. While this brought an end to his nine-year stint in account management, it also led him to find his true calling in production. Native has since grown into a full-service production house having produced memorable work for brands like Johnnie Walker, The Times of India, Star Sports, Lifebuoy, Clean & Clear, Horlicks, Microsoft, Bingo!, Edelweiss Tokio Life Insurance amongst others.
Combining superhuman efficiency with a great sense of humour, Surashmi is Native’s go-to producer. After various assignments in direction, art and costume styling, she joined Native Films in 2013. Her strength lies in bringing together the whole production team on a project and creating an environment where the talents of the cast and crew can flourish. She makes it a point to make time for her other interest – painting, cooking, yoga and more recently, surfing.
With over twenty years in production, having kicked off her career at White Light Moving Pictures, Anju has been associated with some of the biggest ad films of the decade. She is highly respected by agencies and clients alike and has worked with some of the finest Indian and International directors. After an exciting day's work, Anju indulges in some soulful music and of course, her vodkas, making sure she has an Absolut ending to her day. She's passionate about cooking and family and friends are bound to be treated to an exotic feast if they drop in on weekends, complete with red wine and homemade Margaritas.
Radhika brings a mix of mad quirk, fun and adventure to Native. Post a Master’s in Advertising and Marketing, she finds herself well and truly entrenched in our crazy world of television commercial production. Borderline OCD, immense patience and high doses of empathy give her the killer edge over getting things done with minimum fuss and great camaraderie all around. A fanatic protector of animals, vicious eater of all things paneer and a monstrous appetite for TV shows completes her life post never-ending work.