Martin Kalina is an Argentinean director based in Paris. Together with Nico Perez Veiga, he founded the production company Primo. They have also formed the directing duo 'Nico & Martin', which has twice won the Best Director award at the Ojo de Iberoamerica. Martin worked in 2014 with 72 and Sunny on Carlsberg's "If Carlsberg did Supermarkets" campaign and with Grey London on The Sun's "We feel Football". As part of Nico & Martin, he has won a Gold Lion at Cannes 2011, a Gold Medal at Montreaux in 2010, a Gold LIA in 2009, a Silver Lion at Cannes 2009 and an Outdoor Ambient Grand Prix in 2010, among other awards.