Stockholm-based director Daniel Skoglund has developed a signature visual-driven language ever since graduating with an MA in Graphic Design from Konstfack, Stockholm. His trademark style often results in a mix of live action and in-camera FX, which translates seamlessly into advertising genres as vast as fashion, beauty, luxury and automotive advertising. Daniel created title sequences for TV and feature films in Sweden before he began directing commercials. After a few years, Daniel began transitioning into beauty work, crafting compelling stories for clients such as Oriflame, Lumene and Nexxus, as well as fashion jobs for clients such as Helmut Lang, Monki, JC, Åhléns and H&M. Daniel has created the visual language of high-end brands including Baccarat, Louis Vuitton, Philips, Canon, Samsung, and many projects with Absolut Vodka.