Keyur, oddly enough, had ambitions of becoming a motivational speaker. But by the time he turned 18, he was busy making short films instead. After a master's degree in filmmaking from Australia, he assisted in directing a number of feature films before gravitating towards ad films. He says that although he was daunted by the talent of the directors he first worked with, he has come to discover his own style over time, and he now relishes the challenge of the 60-second format. Keyur has worked on brands such as Jabong, Seimens, Pillsbury among others.