Achowe's work in advertising is a fresh and exhilarating ride through genres. His childhood in the low-lying tea estates of Assam instilled a lifelong love for folk tales, pristine scenic views, and a soundscape of crickets and faraway music. Thus, started his journey of the visual arts. A talented musician, Achowe perceives every new script as a chance to challenge the existing thresholds and push for newer, more exciting ways to tell stories. Despite always attempting to push the boundaries in terms of treatment or scale, Achowe's films are special because of the most minute but never unmissable moments of the heart. He has worked on films for brands like Coca Cola, Vogue and Hindustan Unilever amongst others.