Post his Masters in Clinical biochemistry from Grant medical college Mumbai a full-fledged PHD scholarship in Molecular Biology from Johns Hopkins institute was waiting in the U.S, but Anand’s destiny had other plans. Little did he know a summer job in advertising to make a few extra bucks before he left for the U.S would change the course of his life. He joined Avant-garde and cutting edge ad filmmaker Shamin Desai as an assistant director and fell in love with the medium. Anand came into his own and has been directing ad films ever since and has directed over 300 films across various genres for some of India’s leading brands. Filmmaking is an art form but one cannot ignore the fact that it’s an extremely technical one and Anand truly understands both these aspects about the craft.