Directors - Indian

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House Reel

Native & Primo

Primo LogoNative tied up in January 2015 with acclaimed Argentinean production company, PRIMO, exclusively representing PRIMO and its directors in Asia. The first product of this liaison has been a Johnnie Walker commercial made for the Indian market, directed by multi-Cannes-Lion-winner Nico Perez Veiga.

Primo, a film production company, was founded by award-winning directors Nico Perez Veiga and Martin Kalina in 2008. The company is based in Buenos Aires, with connections around the world in Sao Paulo, Los Angeles, London, Paris and Madrid, in addition to other locations

Boosted by its roster of talented directors, Primo has earned a name for itself in Latin America, bolstered by the many awards and rankings that the company has won, such as fifth place at the Palm d’Or at Cannes Lions in 2011 and fourth place in the 2012 Gunn Report, as well as awards for Best Production Company repeatedly at the San Sebastian, Argentinean Creatives’ Circle Awards and El Ojo de Iberoamerica festivals.

Primo has worked on numerous occasions with globally renowned agencies such as MTV Networks, Y&R, BBDO, JWT, Leo Burnett, BBH, and Publicis Graffiti, to name a few. Among the outstanding work done by Primo can be found EVIAN’s “Baby and Me”, Bailey’s “Here’s to us” campaigns and “Dads In Briefs” for BGH SilentAir, “Teletransporter” for Andes Beer and “The Day The Stadium Spoke” for Nike.

Their work has garnered the company heaps of accolades and awards in the form of one Outdoor Grand Prix at Cannes Lions, two Film Gold Lions, one Film Silver Lion, three Film Bronze Lions, and two Gold and one Bronze Clio, among others.