Directors - Indian
Directors - International
Nico Perez Veiga
Nico, co-founder of PRIMO, is an award-winning director and has worked on brands like Nike, Ikea and Johnnie Walker
Martin lives in Europe. He directs commercials and short films, one of which has earned him a Gold Film Lion at Cannes.
Felipe was an assistant director for several years before he began directing and he made short films, documentaries and music videos.
Jonathan spent ten years in advertising agencies before he switched to directing, and he was responsible for turning the Buenos Aires zoo into a well-known brand.
Luisa is versatile and constantly curious, and she consequently enjoys taking on a wide variety of projects and clients.
Luis' has shot a number of humorous commercials but it was his 2011 film for Burger King Brazil, starring UFC multichampion Anderson Silva, that received millions of views.
On his meandering journey to directing, Santi has experimented with paragliding, rock music, film editing and film development. He has assisted directors like Rank Budgen, Nicolai Fuglsig and Traktor.
Brian's interest in films began so early that he was working on sets by the time he was 14, even as a PA, grip, and gaffer camera operator.
Sepia has, in addition to directing music videos for Brian Storming, played as a musician in a few. Some of his work has been selected for NY Biennale Art.
Native & Primo
Native tied up in January 2015 with acclaimed Argentinean production company, PRIMO, exclusively representing PRIMO and its directors in Asia. The first product of this liaison has been a Johnnie Walker commercial made for the Indian market, directed by multi-Cannes-Lion-winner Nico Perez Veiga.
Primo, a film production company, was founded by award-winning directors Nico Perez Veiga and Martin Kalina in 2008. The company is based in Buenos Aires, with connections around the world in Sao Paulo, Los Angeles, London, Paris and Madrid, in addition to other locations
Boosted by its roster of talented directors, Primo has earned a name for itself in Latin America, bolstered by the many awards and rankings that the company has won, such as fifth place at the Palm d’Or at Cannes Lions in 2011 and fourth place in the 2012 Gunn Report, as well as awards for Best Production Company repeatedly at the San Sebastian, Argentinean Creatives’ Circle Awards and El Ojo de Iberoamerica festivals.
Primo has worked on numerous occasions with globally renowned agencies such as MTV Networks, Y&R, BBDO, JWT, Leo Burnett, BBH, and Publicis Graffiti, to name a few. Among the outstanding work done by Primo can be found EVIAN’s “Baby and Me”, Bailey’s “Here’s to us” campaigns and “Dads In Briefs” for BGH SilentAir, “Teletransporter” for Andes Beer and “The Day The Stadium Spoke” for Nike.
Their work has garnered the company heaps of accolades and awards in the form of one Outdoor Grand Prix at Cannes Lions, two Film Gold Lions, one Film Silver Lion, three Film Bronze Lions, and two Gold and one Bronze Clio, among others.