Jaydeep Sarkar

Jaydeep Final Shirsha Guha Thakurta

Jaydeep's first independent work was a bunch of promos for Channel V! The promos were a hit, and he had tasted blood!

Rahul Kapoor

Rahul Final Shirsha Guha Thakurta

In this short span as a director he has been nominated for some prestigious awards and tasted success at The Goa Fest for his Videocon Mobile Stop Motion Film.

Nico Perez Veiga

nico-perez-veiga Shirsha Guha Thakurta

Nico, co-founder of PRIMO, is an award-winning director and has worked on brands like Nike, Ikea and Johnnie Walker

Martin Kalina

martin-kalina Shirsha Guha Thakurta

Martin lives in Europe. He directs commercials and short films, one of which has earned him a Gold Film Lion at Cannes.


Felipe-Gomez-Aparicio Shirsha Guha Thakurta

Felipe was an assistant director for several years before he began directing and he made short films, documentaries and music videos.

Jonathan Gurvit

Jonathan-Gurvit Shirsha Guha Thakurta

Jonathan spent ten years in advertising agencies before he switched to directing, and he was responsible for turning the Buenos Aires zoo into a well-known brand.

Luisa Kracht

Luisa-Kracht Shirsha Guha Thakurta

Luisa is versatile and constantly curious, and she consequently enjoys taking on a wide variety of projects and clients.

Luis Mermet

Luis-Mermet Shirsha Guha Thakurta

Luis' has shot a number of humorous commercials but it was his 2011 film for Burger King Brazil, starring UFC multichampion Anderson Silva, that received millions of views.

Santi Elias

Santi-Elias Shirsha Guha Thakurta

On his meandering journey to directing, Santi has experimented with paragliding, rock music, film editing and film development. He has assisted directors like Peter Thwaits and Sid & Ad.

Brian Kazez

Brian-Kazez Shirsha Guha Thakurta

Brian's interest in films began so early that he was working on sets by the time he was 14, even as a PA, grip, and gaffer camera operator.


Sepia Shirsha Guha Thakurta

Sepia has, in addition to directing music videos for Brian Storming, played as a musician in a few. Some of his work has been selected for NY Biennale Art.

House Reel

Native & Primo

Primo LogoNative tied up in January 2015 with acclaimed Argentinean production company, PRIMO, exclusively representing PRIMO and its directors in Asia. The first product of this liaison has been a Johnnie Walker commercial made for the Indian market, directed by multi-Cannes-Lion-winner Nico Perez Veiga.

Primo, a film production company, was founded by award-winning directors Nico Perez Veiga and Martin Kalina in 2008. The company is based in Buenos Aires, with connections around the world in Sao Paulo, Los Angeles, London, Paris and Madrid, in addition to other locations

Boosted by its roster of talented directors, Primo has earned a name for itself in Latin America, bolstered by the many awards and rankings that the company has won, such as fifth place at the Palm d’Or at Cannes Lions in 2011 and fourth place in the 2012 Gunn Report, as well as awards for Best Production Company repeatedly at the San Sebastian, Argentinean Creatives’ Circle Awards and El Ojo de Iberoamerica festivals.

Primo has worked on numerous occasions with globally renowned agencies such as MTV Networks, Y&R, BBDO, JWT, Leo Burnett, BBH, and Publicis Graffiti, to name a few. Among the outstanding work done by Primo can be found EVIAN’s “Baby and Me”, Bailey’s “Here’s to us” campaigns and “Dads In Briefs” for BGH SilentAir, “Teletransporter” for Andes Beer and “The Day The Stadium Spoke” for Nike.

Their work has garnered the company heaps of accolades and awards in the form of one Outdoor Grand Prix at Cannes Lions, two Film Gold Lions, one Film Silver Lion, three Film Bronze Lions, and two Gold and one Bronze Clio, among others.